da-factory-video-desktop.jpg__PID:d7dc8331-45e8-4695-8cf7-83106927e568

FOR IMMEDIATE RELEASE

Daniel Alain Unveils State-of-the-Art Wig Factory Short Films, Emphasizing Supply Chain Transparency in Luxury Human Hair Wigs and Toppers

More Than Just Hair: Crafted with Care, Built on Transparency, Rooted in Empowerment

Newport Beach, CA - Jan 31, 2025 – In response to the growing consumer demand for transparency and sustainability in retail, Daniel Alain proudly announces the launch of a series of seven compelling short films that take viewers behind the scenes of how Follea’s luxury European human hair wigs and toppers come to life. This initiative aligns with the 2025 retail trend where consumers are not just asking “how much?” but also “how was this made?”

As part of the company’s commitment to transparency, the 2-7 minute short films showcase the meticulous process that defines their products—from sourcing the highest-quality ponytail hair to the intricate craftsmanship that ensures each piece meets the company’s rigorous standards. Daniel Alain believes that understanding the journey of its products enhances the customer experience and fosters trust.

“We are excited to open our factory doors and shed light on our manufacturing process,” shares Daniel Alain Hafid, founder and CEO of Daniel Alain. “Transparency is part of our ethos and a vital component of our brand. Consumers today are more informed than ever, and they want to know the story behind their purchases. By showcasing our processes, we aim to empower our customers with the knowledge that they are investing in ethically sourced and expertly crafted products.”

In an era where shoppers are increasingly mindful of sustainability, Daniel Alain integrates eco-friendly practices throughout the production process. The commitment to responsible manufacturing ensures the highest quality wigs and toppers but also supports the communities involved in the production process.

The factory videos will be available on the Daniel Alain website and across the company’s social media channels, inviting consumers to explore the journey of their favorite wigs and toppers. Through this initiative, Daniel Alain hopes to build a deeper connection with their customers, allowing them to see firsthand how the company owns and operates its supply chain and manufacturing process from beginning to end.

“As we continue to lead in the luxury hair product market, our focus remains on delivering unparalleled quality while fostering a culture of transparency and sustainability," shares Hafid. “We invite our customers to join us on this journey and look forward to their feedback as we continue to evolve our practices for a better tomorrow.”

For more information about Daniel Alain and to watch the new factory videos, please visit:

ABOUT DANIEL ALAIN
Founded in 2004, Daniel Alain is a pioneer in the luxury European human hair wig and topper industry, dedicated to providing exceptional quality and service. The company’s commitment to transparency and sustainability ensures that every product exceeds the expectations of discerning clientele.

FOR MEDIA INQUIRES, PLEASE CONTACT
Sabrina Little
VP of Marketing
Daniel Alain

949.706.9880
sabrinal@danielalain.com
www.danielalain.com

###

Top Notch Service and Beautiful Wig

After almost 14 years with stage 4 cancer, I’m losing my hair for the first time. While losing your hair is a small price to pay to save your life, it’s still a traumatic experience. I’m so grateful to have been connected with this extraordinary company. Tracy Has been such a great partner in navigating finding the perfect wig (style, color and fit) and her help and care has made this experience so much less intimidating. I’m very grateful for her partnership in navigating choosing what is best for me to feel as normal as possible during such a difficult time - and the quality of the wig is superior. I recommend their wigs and services to anyone in need of a beautiful wig.

Dear Stephanie,

Thank you for taking the time to leave such a heartfelt review. We are honored to have been able to provide you with top-notch service and a beautiful wig during this difficult time. We understand the importance of feeling confident and normal, and we are grateful to have been able to assist you in finding the perfect fit. Your kind words mean the world to us. Thank you for choosing Daniel Alain and we wish you all the best in your journey.

Sincerely,
The Daniel Alain Team

Tracy is the best!

I have worn a wig for over 18 years and for 10 of those years a real hair wig. Recently I lost my source for a real hair and custom fit wig. My beautician, who styles my wigs for me, told me about Daniel Alain. So, I called. Tracy answered and became my personal consultant via Facetime. She immediately made me feel comfortable and walked me through the process of ordering a wig. Tracy mailed me the kit and the process began. I am now wearing my new “hair” styled by my beautician and love it! Thanks to Tracy and her caring expertise, I am a new Daniel Alain customer!

Hi there! Thank you so much for your kind words. We're thrilled to hear that Tracy provided you with excellent customer service and helped you find the perfect Daniel Alain wig. We're glad to have you as a new customer and look forward to serving you in the future. Thank you!

Feeling very grateful

Thank you so much Tracy! Without a local area rep, I was concerned how to proceed with purchasing another Follea. I absolutely recommend the online video consultation. Tracy provided exceptional customer experience being professional, knowledgeable, kind, and caring answering every single question completely. Feeling incredibly grateful for her, Janet, Ashley, and everyone with DA Follea for high quality products that have lasted me 8 years of necessary daily wear.

Hi Nancy! Thank you so much for taking the time to leave us such a wonderful review. We are so grateful to have Tracy on our team and we are thrilled that she provided you with exceptional customer service. We are also happy to hear that our online video consultation was helpful. We truly appreciate your recommendation. Thank you for choosing Daniel Alain!

Amazing experience

I was so worried about wearing a hair topper, but Tracy was my consultant and guided me through the process. There was no pressure to buy. She was patient and provided the emotional support and kindness I needed on this new journey. Thank you Tracy for all your help!

Dear Alfredo,

Thank you for your kind words! We are thrilled to hear that you had an amazing experience with our Follea Expert, Tracy. It brings us great joy to know that she provided you with the support and guidance you needed during this new journey. We will be sure to pass along your gratitude to Tracy. Thank you for trusting us. We appreciate your feedback!

Best,
Daniel Alain Team

Excellent Customer Service

Tracy Romo was my consultant and she was excellent! She is very knowledgeable and went above and beyond to make sure I found an excellent wig to match my needs. She was easy to contact with any question and her follow up was exceptional. I felt like the experience was very personal to my needs. As someone who has been going through hair loss for years and bought many wigs it was nice to feel like I was dealing with someone who understood and cared about my concerns. Thank you Tracy for such a great experience!

Hi, Casey

Thank you for taking the time to leave such a kind review! We are thrilled to hear that you had an excellent experience with Follea Expert, Tracy Romo. It means a lot to us that she was able to provide you with knowledgeable and personalized service. We will be sure to pass along your kind words to Tracy. Thank you for choosing Follea by Daniel Alain!

Best regards,
Daniel Alain Team

Amazing client service

I had the pleasure of working with Tracy Romo, and the experience was exceptional. Tracy's expertise and attention to detail were evident from the start. She took the time to understand my needs and preferences, guiding me step by step to find the perfect wig. Her professionalism, patience, and personalized approach made the entire process seamless and enjoyable. I highly recommend Tracy for anyone looking for top-notch service and a wonderful client experience.
Tracy, thank you so much! 😀 😍

Hi Catalina,

Thank you so much for taking the time to leave such a kind review! We are thrilled to hear that you had a wonderful experience with Tracy and that she was able to provide you with exceptional service. At Daniel Alain, we strive to make every customer's experience seamless and enjoyable, and we are happy to hear that Tracy was able to do that for you.

Excellent service

Tracy was my consultant, and a year ago we had our first meeting with my fit kit. Very informative, as I was new to wigs. Insert life and a year later I messaged her again. She had her notes ready to go, and because I was now bald, sent me a new fit kit. Tracy was very patient, and she even helped me narrow down a color choice, which involved me and my bald head, trying to hold swatches of hair in front of a hotel window, while also holding my cell phone so she could get close up view. I can only hope that anyone looking up at my room wasn’t thoroughly traumatized by that vision. They may need therapy.

Now I await my wig, which I know will be of amazing quality, and will update after the customization process!

Hi, M.H.! Thank you for the kind words! We are so happy to hear that you had a great experience with Tracy and that she was able to assist you in finding the perfect fit and color for your Follea wig. Your satisfaction and comfort are our top priorities, and we are glad we could help in any way possible. We can't wait for you to receive your new Follea and look forward to your update after the customization process.

Wonderful Experience

had such a wonderful time visiting Daniel Alain for a hair consultation. I was really struggling with my self image and my hair was a big part of it.

Meeting with a professional consultant, Tracy in person for a free two hour appointment was life changing for me. I got to talk with someone who was sensitive and kind to my needs and gave me advice for styles and options that suited my unique wants and needs.

And if you are interested in visiting, know that they roll out the red carpet and pamper you like crazy! I felt so seen and appreciated. There were no high pressure sales tricks, just good people trying to help women find their peace.

Lastly I've had hair consultations done before, but this was on another level. Definitely recommended for anyone looking for a fun, new look!

Hi, Makayla

Thank you so much for sharing your wonderful experience with us! We are thrilled to hear that you thoroughly enjoyed your visit to our Daniel Alain Headquarters for a consultation.

Our goal is always to help people find a solution to help regain their confidence and feel empowered throughout their personal journey. Thank you again for your glowing feedback!

Warm regards,
The Daniel Alain Team

Thank you Tracy

Tracy has been wonderful. From the first moment I talked with Tracy she made me feel comfortable. The compassion and kindness she shows is genuine. Her knowledge gave me the confidence to make the important decision to buy this beautiful hair piece. If you need someone to guide your journey, chose Tracy.

Dear Karen,
Thank you so much for your kind words. We greatly appreciate you taking time out of your day to share your wig buying journey. It warms our hearts to know Tracy was so helpful and compassionate.

We would like to invite you to join our #FolleaFriend community on @Follea Instagram where you can share about your journey and learn helpful tips and tricks for owning a Follea.

Love, The Daniel Alain Team.

Detail Oriented, Helpful and knowledgeable

I was looking for a topper for my son’s wedding and Tracy Roma was incredibly helpful. She listened to all my concerns, questions and addressed each one of them. The toppers are such a beautiful quality and so natural looking . I didn’t feel she was selling me anything, but helping and leading me to a perfect fit!! Tracy is an asset to Daniel Alain Inc. Thank you Tracy!!

Dear Cathryn,
Thank you so much for sharing the wonderful experience you had with Tracy. We are pleased to know she was helpful and knowledgeable. It is our goal to provide the highest quality products and customer service we can.

Thank you again for leaving this kind review.

Love, The Daniel Alain Team

Perfection

The wig journey is exactly that…a journey. I had purchased countless wigs from well known name brands in search of that “one.” Having a large size head limited my selections. I tried both large and average cap sizes only to find myself dealing with pain in the roots of my hair. Or the cap was itchy or the lace irritating to my skin. I usually couldn’t wait until I could rip the wig off my head for relief.

Then I found Daniel Alain and Tracy Romo. Life changing event!!! The Fit Kit is a wonderful way to make certain the cap size is correct and comfortable. The hair swatches provided are a great way to find your perfect color. Tracy guided me through each step of the process. She was patient and always provided an answer to my questions and believe me, after so much invested in pieces that I could not bear to wear, I had many questions!

The end result is absolute “perfection.” The quality of the hair, the most amazingly comfortable cap ever, and a hair piece that looks beautiful and natural!!! This wig moves like biological hair. There is nothing about it that indicates it is a wig. I can and *want* to wear my Style all day…it is that awesome! Thank you Tracy!!! I appreciate you so much and am grateful for all you do!

Hello Joann,
Thank you so much for this very kind review! It is an honor that we are able to be such a positive part of your wig journey! We are pleased to hear Tracy was so patient and helpful with answering your questions! It is our goal to offer the best quality services and products we can!

Please accept our invite to join our @Follea friends community on Instagram, where you can connect with other Follea wig and topper wearers, learn helpful tips and tricks, and more!

Thank you again for your feedback

Xoxo, The Daniel Alain Team

Thankful

I couldn’t be more thankful to have found this company! Navigating hair loss can be scary, depressing, confusing, and stressful to say the least. From my very first consultation with Tracy Romo, I felt comfortable and understood. She and the entire team at Daniel Alain are compassionate, caring, and available every step of the way.

One of my favorite things about Daniel Alain are the articles and videos on their website and their weekly Instagram lives. A wealth of information and so helpful. I also appreciate the women who share their stories, tips, and tricks on Instagram.

Whether you’re new to wigs like I am or looking for a high quality company with amazing customer service, I highly recommend scheduling a consultation.

Thanks again for everything Tracy. I literally cried when I was able to style my wig and feel like myself again.

Dear Jennifer,
Thank you so much for your genuine review. We aspire to offer the best quality products, services, and information. It warms our hearts to know how attentive Tracy was and is before, during and after the wig buying process!

Thank you so much for sharing your real and raw feelings about hair loss, it is very common to feel this way about hair loss which is why our #sHAIRyourjourney campaign was created. We are working with several amazing people in the hair loss community to help end stigmas surrounding hair loss, and alternative hair wearing!

We would love to see you show off your new wig debut on social media! Tag us on Instagram @Follea.

Thank you again Jennifer
Love, The Daniel Alain Team

My story

I have a thyroid issue and because of that my hair started falling out, and I have a couple of almost bald spots. I tried different products trying to cover them, and eventually started thinking about getting a wig. Everything I saw online looked very cheap but luckily I found Daniel Alain website, and bingo - I finally saw a wig that I was looking for. I scheduled a consultation with Tracy Romo who explained the whole process in details. I felt like I spoke to a friend. I am so happy with my new wig thanks to Tracy. I won’t feel self conscious about my thinning hair anymore.

Dear Lyudmila,
Thank you so much for sharing your positive experience with Follea and Tracy it truly warms our hearts! We greatly appreciate and value your feedback. It is our goal to withhold the absolute best quality products and services. Thank you again for allowing us to be apart of your wig journey.

We would love for you to join our Follea friend community on Social media, where you can #sHAIRyourjourney and learn tips and tricks for your new wig. Find us on Instagram @Follea.

With Love, The Daniel Alain Team

Absolutely Beautiful

I love my new wig!!! Tracy was so wonderful to work with! I’m definitely a customer for life.
I’ve been wearing wigs for over 10 years and this is the absolute best I’ve found.

Dear Robin,
Thank you so much for sharing this! We are pleased to know that Tracy was able to be a positive part of your wig journey.
We want to invite you to be apart of our #FolleaFriends community on Instagram, where you can share, learn and help end stigmas about wig wearing. Please find us @Follea or #FolleaByDanielAlain.

Love, The Daniel Alain Team

A perfect first wig!

I have been dealing with hair loss for a long time and finally decided to make the leap into wearing wigs. Tracy was incredibly helpful, and I could not be happier with my 14 inch Rene in Cinnamon. The quality of the hair is amazing. Most importantly, I finally feel at peace and confident again. Thank you, thank you!

Hello Love,

Thank you so much for sharing your experience with Tracy! We are pleased to know we played a role in you regaining your confidence! We strive to offer the best quality products and customer service so your feedback is always appreciated.

We would love to welcome you to our #FolleaFriend community and to our #sHAIRyourjourney campaign on Instagram by sharing your journey through photos, a reel or live using the hashtag #sHAIRyourjourney or tagging us @follea.

Love, The Daniel Alain Team

Ashley is wonderful!

Very impressed with the quality of service and quality of the hair piece!! Five stars!! Don’t waste time anywhere else.

Hello Jessica,

Thank you so much for sharing your experience with Ashley. We strive to be apart of every step of your journey, to ensure you have the best experience possible.

Love, The Daniel Alain Team

Unbelievable Experience

I was new to alternative hair and hit my rock bottom and realized I couldn’t put off a wig any longer. Ashley is absolutely incredible. She’s patient, knowledgeable, and so accommodating. She knew how vulnerable I felt and allowed me to take my time and get a piece I would be happiest with.

I am so grateful for this experience and I’m glad I found follea before being too traumatized elsewhere!

Truly, stop looking and buy the wig.

Dear Jenna,
Thank you so much for sharing your consultation experience with Ashley. It brings us so much joy to know she was able to help you find a piece that is best for you. We strive to help women feel comfortable and confident during there hair journey.

Xoxo, The Daniel Alain Team

Very helpful

We’ve been seeing a lot of hair loss in our clients due to Covid. Intact has helped to significantly reduce the shed! Our clients love it and so does the salon plumbing!

AMAZING Customer Service!

I recently started losing my hair, and while trying different hair growth options, decided to research a wig to cover the loss while my hair (hopefully) grows back. After scouring the internet I came across the Daniel Alain website and reached out and booked a consult with Tracy Romo. She is the epitome of professionalism and was so incredibly helpful in educating me on which style of wig would suit me best. She is also a hair loss sufferer so it was great being able to share my story with someone who understood what it was like to lose their hair. If you are thinking of purchasing a wig, definitely reach out to Tracy at Daniel Alain. Trust me they are the best!

Dear Danielle,

Thank you so much for sharing your consultation experience with Tracy. It brings us so much joy to know she was able to help you find a piece that is best for you. We strive to help women feel comfortable and confident during there hair journey.

Xoxo, The Daniel Alain Team

Fear to FABULOUS!!

Ladies, if you’re asking yourself…”why is this so expensive in comparison to other options?”…don’t and take the plunge. You will know why INSTANTLY when you open it up! This purchase is for YOU to gain your confidence back, to feel pretty and to walk with pride so it’s worth it! We all spend so much on nothing, our kids, stupid things…We are worth investing in ourselves! I’m a first time buyer of a wig and I’m 51 yo. No current cancer or no chemo, just ruined my hair with extensions for many years. I experienced so much denial, fear, and much sadness but…Janet, what an angel…walked me through it, didn’t pressure me and was so incredibly patient with answering all my questions…she made me come to the realization how bad extensions are on your hair and if I’m going to try and see if I can regrow my hair, I need to take the extensions out, allow my head and follicles to breath naturally….all sounds like a good idea right? It was hard for me to realize this and knowing that I’d have to rely solely on a wig now at 51yo! But! As I mentioned above, it is worth it and I feel fabulous! It is so natural looking, it moves with you, it’s comfortable, and not crazy hot! You can style it however you want! I never write reviews but felt this was probably the most important one I could ever write in an effort to help someone else either like me who was afraid of needing a wig, or someone who is simply considering a new one from this company. And most of all, you are never alone through this journey. Janet is reachable and so helpful even after you receive it! I’m on the other side of the country from California and we went on this journey all via zoom and FaceTime! I’d you’re considering this, do it! They also graciously give you 7 days to decide, just keep it intact and no modifications and send it back for your money back or exchange! I didn’t mention that I purchased the “style” model and am extremely happy with it. I’ve only had it a week but wow, I’m me again and in minutes flat, I’m ready to go and look like I stepped out of the salon! If you’ve read this all, I wish you luck and congratulations on getting a new you…a gorgeous you, full of confidence!🤗

Dear Tara,

Your review closely touch all of our hearts and we can hope it does the same for others. We are pleased to know Janet was and is able to help you on your journey. Janet is a valuable asset here at Daniel Alain and to all the people she helps. Your kind words and review are the reason we strive to offer the absolute best quality human hair wigs and toppers. We are honored to be apart of your journey and re-gained self confidence.

Thank you for sharing your vulnerable and inspiring experience.

We would love to invite you to join our #FolleaFriend community on Instagram, Where you can share, learn and grow with other amazing Follea friends.

With Love, The Daniel Alain Team.

A+++ Service, Support, Kindness and Knowledge

There are not enough words to express my gratitude for having found Tracy Romo to help me with my wig purchase. If you've arrived at this website and are reading this now, save your time and sanity and work with Tracy.

After visiting and shopping seven local Washington, D.C. area wig shops, I was getting ready to give up. Before chemo, my hair was 24" long, naturally thick, naturally red, and naturally curly. Every single shop didn't care about my needs. I felt misunderstood, there was a serious lack of information provided, a lack of knowledge from the employees, tags cut off to disguise models and brands, switch-a-roos, confusion, lack of inventory, and crappy sales attitudes were all spinning me into crying fits, and more depression. This isn't something I wanted to spend my money or time on and it wasn't pleasurable.

The only thing good that came out of one of the wig shops was the discovery of Daniel Alain Follea wigs. Even then, the shop tried to switch me to a brand that one of the employees co-founded.

After scouring the Daniel Alain website, I booked a consultation with Tracy. She listened astutely to my concerns, asked loads of questions, provided tons of information without my having to ask just the right question, walked me through every step of the process, and genuinely cared about what was going on how and to help.

Tracy went way above and beyond to make sure my experience was the best it could be and that everything was just right for me.

The image below is of my hair before cutting it. I'll provide an image of the wig I purchased when I feel up to taking photos. Tracy was able to help me match the color and other factors beautifully.

Thank you Tracy for making my experience exceptional. xo

Dear Kristy,

Thank you so much for sharing the experience you had with Tracy! It absolutely warms our hearts to know that Tracy could be such a positive, helpful and effective part of your wig journey. Tracy will be your Follea Expert for life and will be by your side for your wig wearing journey. It is always our main goal and top priority to offer the best support and information to help women like you feel beautiful, confident and happy again. We greatly appreciate your feedback and can not thank you enough for trusting us during your journey.

When you are ready please join our Social Media Community @follea on Instagram And Facebook, where you can share, learn and grow with other Follea wig wearers!

With Love, The Daniel Alain Team

amazing customer service

I cant say enough good things about the customer service I received from Janet. I was nervous cause it was my first time ordering from you on top of that I was getting a custom color, not only was the color spot on, but Janet was sooo patient walking me thru the process
I never felt rushed or hurried to make a decision, honestly she was a dream to work with. Now I'm thinking about the next one I'm going to get;)

Dear Kelly,

Thank you so much for your kind and supportive words. We are glad to know Janet was able to be such a helpful and supportive part of your wig journey. Janet will always be glad to help with any and all questions and concerns you have.

We want to personally invite you to be apart of our @Follea Instagram community where you can Learn, Share, and Grow with other Follea Friends.

Thank you again!
With Love, The Daniel Alain Team

Seeing me

Tracy at Daniel Alain helped me find my perfect follea wig. I could not feel more beautiful and me again when I put it on that day and everyday since. She has been helpful since and I appreciate the time she took with me on a Saturday when I came from out of town. I got a 10in Rene and a 12in style and both have beautiful highlights, fit perfect, even stood up to a wind storm in Arizona. Could not be happier. Thank you Tracy

Hello Angelina,
You look absolutely amazing in your new Follea pieces! We are pleased to know Tracy was able to be such a positive help during your hair journey. We value your feedback as it is our goal to make women feel beautiful!

We invite you to join our @Follea community on Instagram, to learn best practices for your new Follea.

Love, The Daniel Alain Team

Spend the extra money

Tracey is the best. Purchase the wig. Spend the extra money. Countless texts and video calls. Best customer service ever.

Thank you so much for your kind and encouraging words. Tracy is an amazing Follea expert and is always willing to help her clients feel confident in there piece!

Love, The Daniel Alain Team

Great product, awesome customer support!!

I have never written a review before but my experience is absolutely noteworthy!
The Rene is a beautiful wig with a very natural look. It is by far the highest quality that I’ve tried. That is a great start to the experience I had with this company. Stylist consultant Tracy Romo is fabulous! She patiently walked me through the entire process to make sure that I received the best fit and style, for me. I cannot say enough about how much she helped me and she did it professionally and with a kind heart. A good product is such an important step to success, but the greatest asset to any business are the people. Tracy is a huge asset, to the company and the product that she represents. Thank you Tracy!

Dear Cecelia,

We are so pleased to receive your review and to know that your experience was 'noteworthy'! It is our main goal to offer the highest quality wigs and more importantly to offer our clients the most support, help and resources during and after their wig journey. We truly value your feedback and are honored to be apart of your wig journey.

We invite you to be apart of our @Follea community on Instagram where you can learn, share and grow with other Follea Friends. Please feel free to tag us at @Follea in your new hair debut!

With love, The Daniel Alain Team